Helping Nanny & Staffing Agencies Build Smarter Systems

Save Time. Protect Revenue. Grow with Confidence.

Your CRM or agency software should help you grow your business, not hold it back.

I help nanny and staffing agencies optimize their CRM or software, streamline workflows, automate repetitive tasks, and build systems that support sustainable growth. More than software setup, I improve the processes, automations, and operational workflows that keep your agency running efficiently, allowing you to spend less time managing your systems and more time serving clients, supporting candidates, and growing your business.

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Your agency shouldn't outgrow your systems.

As your nanny or staffing agency grows, the behind-the-scenes work becomes more complex. Manual processes, disconnected workflows, and underutilized CRM or software tools can quickly create bottlenecks. Follow-ups get missed, communication becomes inconsistent, and your team spends more time managing the system than focusing on clients, candidates, and placements.

That's where I come in. I help agencies optimize their CRM or software, simplify workflows, automate repetitive tasks, and build systems that support long-term growth. Together, we'll create a business that's easier to manage, more efficient to run, and ready for whatever comes next.

It's More Than Just Your Software

Your CRM or agency software is only one piece of running a successful agency. The real difference comes from having workflows, automations, and processes that make your day easier, support your team, and create a better experience for both clients and candidates.

I don't believe every agency needs a new platform. More often than not, the right software is already there—it simply isn't being used to its full potential.

My job is to uncover what's slowing your agency down, simplify the way your team works, and build systems that save time, reduce frustration, and support long-term growth.

Every agency is different. That's why every recommendation is customized to your goals, your team, and the way you do business. My focus is on creating solutions that work for your agency instead of forcing you into a one-size-fits-all process.

HOW I CAN HELP

Optimize your existing CRM or agency software
Build & design workflows tailored to your agency
Automate repetitive tasks and follow-ups
Improve the client and candidate experience
Organize forms, templates, and communications
Eliminate bottlenecks and manual work
Create clear, repeatable processes for your team
Build systems that support long-term growth

About

The person behind the systems

I'm Mary Larson, a systems strategist and operations consultant specializing in nanny and staffing agency operations. I work closely with agency owners to refine workflows, strengthen systems, and optimize software performance so their operations run more efficiently and support consistent growth.

I have worked both inside agencies and alongside them, building workflows, refining systems, and supporting teams as they grow.

I do not just understand systems from the outside. I have built and scaled them from within.

My work focuses on creating structure, clarity, and systems that allow your agency to grow without operational chaos.

◇Systems Strategist • Built within staffing • Software & workflow expert

Experienced in iCIMS, HubSpot, Enginehire, NannyLogic, Sittysites, Aaniie, Dubsado, Airtable, and more. Always learning, always current.

Learn more about my experience

Systems & Software Optimization for Nanny & Staffing Agencies

Strategic services designed to fix what is slowing your agency down and support how you scale.

Full System Optimization

A complete audit, redesign, and hands-on implementation of your agency's systems to eliminate inefficiencies, prevent missed opportunities, and support scalable growth.

Core Optimization

Targeted system improvements to fix gaps, improve workflows, and reduce missed leads without a full rebuild.

Candidate Workflow Optimization

Strengthen the candidate experience from application to placement with a more polished, efficient recruiting process.

Client Workflow Optimization

Refine lead intake, onboarding, and communication workflows to create a more seamless, professional client experience.

Systems Enablement & Workflow Leadership

Help your team use your systems and workflows with greater clarity, consistency, and confidence.

Custom Consulting Packages

Every agency is different. If you need something outside of my standard packages or want to combine multiple services, I'll create a customized consulting engagement designed around your agency's goals.

Product Experience Audit

Review software platforms from an operations and customer experience perspective to identify workflow improvements, usability gaps, onboarding opportunities, automation recommendations, and feature enhancements that create a more intuitive product.

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Is This You?

If any of these sound familiar, you're exactly who I love working with.

My clients are often agency owners who are:

Growing faster than their systems can keep up
Spending too much time on manual tasks and follow-ups
Frustrated by inconsistent workflows and communication
Looking to get more value from their CRM or agency software
Ready to create smoother experiences for both clients and candidates
Wanting systems that support growth instead of slowing it down

WHAT'S POSSIBLE

When your workflows, automations, and software work together, everything becomes easier.

Your team spends less time putting out fires and more time focusing on what matters most. Clients receive a more consistent experience, candidates move through your process more smoothly, and your agency has the foundation to grow with confidence.

This work supports:

Less manual work
More consistent processes
Better client and candidate experiences
Stronger team efficiency
Fewer missed opportunities
Systems that grow with your agency

The Result

What changes when your systems actually work.

Better systems should make your agency easier to run, easier for your team to navigate, and better prepared to grow.

Save Time

Reduce repetitive work, manual follow-up, and unnecessary admin taking up your day.

Know What Happens Next

Clear workflows so you and your team know where things stand, what comes next, and who is responsible.

Make Your Software Work for You

Get more from the system you already have, or determine when it's time to find something that better fits your agency.

Keep Your Team on the Same Page

Create consistent processes your team can actually follow so important steps don't depend on memory.

Create a Better Experience

Build smoother, more consistent communication and processes for your clients, candidates, and team.

Build for Growth

Put systems in place that can support more clients, candidates, placements, services, and team members without creating more chaos.

The goal isn't more software.It's an agency that runs better.

Let's Improve Your Systems

Trusted by Agency Owners

See how agencies have streamlined their systems, improved workflows, and built stronger businesses through strategic consulting.

Mary helped me completely overhaul the candidate side of my EngineHire system, and the difference has been remarkable. She identified bottlenecks I had been working around for too long and helped me build a process that finally runs the way it should – smoothly for both candidates and clients. Highly recommend Mary if you are looking for someone who brings real clarity and expertise to your operations.

Rachel A.

Nashville Nanny Agency

Mary has been a great resource to improve our client and candidate onboarding process. She has been able to make changes to enhance the use of the software that we already had in place, but that we never had the time to clean up and optimize. She is fast, knowledgeable and very efficient. My agency is running at a much smoother pace thanks to her. I highly recommend her to other agencies looking to improve their processes and systems.

Eugenia S.

District Sitter

Mary is an absolute heaven sent. She is beyond helpful, knowledgeable, and well versed in the household staffing industry. 10/10 recommend to anyone seeking more efficient processes for their agency.

Anna F.

Nanny Heroes Agency & Consulting

Working with Mary has been such a game changer for me. She's helped make my system more efficient and has saved me so much time. I feel more organized, less overwhelmed, and able to focus on what really matters in my business. I'm so grateful for her support and highly recommend her!

Cris L.

Making Memories Agency

Mary Larson Consulting has been such a valuable resource for our agency. Mary is incredibly responsive and genuinely cares about making things better—not just for our team, but for our Candidates as well. We gave her a list of our biggest pain points, and she tackled them right away. Then she went a step further by introducing improvements and features we didn't even know existed. Those enhancements made a real difference in how we operate and have created a much better experience for both our nannies and clients. Larson Consulting has absolutely been worth the investment. Mary is fabulous; knowledgeable, proactive, and a hard worker. I can't recommend her highly enough!

Sharon M.

Nannies On The Go

Mary has been working with me for years on helping customize the software I use as well as teaching me how to use it. She has been a great asset to my business and has always taken the time to help me with any issues that come about! It's been a pleasure working with her.

Dana V.

FYI Dental Staffing

We've worked with Mary Larson to update tools and appearance of pages in our business software system (CRM), as well as doing staff training. Not only is she knowledgeable in what you need and what you've asked for, she notices things to improve your business that you wouldn't even have thought of. It is well worth the investment and I highly recommend.

Genna

Babysitters of Boulder

Nanny's & Granny's is a family-owned business my mother started in 1987. For years, everything was pencil and paper, and as I took over the business, I searched endlessly for the right person and software to help bring us into the modern world without losing the personal touch our clients love. Then I found Mary! She truly took the time to understand our business and helped make everything more organized, productive, and far less time-consuming while actually allowing us to be more personable with our clients. After nearly 40 years in business, finding someone you trust to help modernize what your family built means a lot. I'm incredibly grateful I found Mary and highly recommend her! 10 stars for her please!!!

Sarah C.

Nanny's & Granny's